What Do Consumers Want from Branded Content?

It wasn’t that long ago that companies believed content had nothing to do with the success or failure of their brand. Companies believed what they posted and where they posted it had no real effect on marketing efforts. Today, companies like are understanding just how valuable authentic content is. Read More

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Get the Most from Digital Marketing

Like everything else in our digital world, you can almost see digital marketing evolving. It’s a challenge keeping up. Your marketing strategies need to change to take advantage of digital marketing tools. You also need to keep pace with the changing expectations of your customers and prospects. To meet those challenges, you need to use the right digital tools at the right time, while still looking at what the future holds.

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The Ultimate Guide to Content Marketing

“Content marketing represents the gap between what the brands produce and what the consumers actually want.” -Michael Brenner

Whether your goal is to educate or entertain your audience, content marketing is a highly effective solution. This strategic approach allows you to reach your target audience in a way that is honest, transparent, and authentic. In turn, you can significantly increase your conversion rates as you encourage your audience to take profitable action.
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Building Your Brand with Content Marketing

Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.

One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.

Here’s what you need to know about content marketing, why it’s so effective, and how it could help your brand grow. Read More

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The Webinar as a Strategic Marketing Tool

With an increased emphasis on sharing information with an ever-growing audience, the use of webinars provides subject matter experts the ability to share their knowledge and expertise to worldwide audiences while building relationships and potential leads. Read More

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Why Data-Driven Content Marketing Matters

The digital medium has altered the marketing landscape forever. Gone are the days of traditional in-person marketing. With the rise of social media, marketers are faced with an even more difficult challenge: building relationships with customers that they’ve never met in person. Read More

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How to Optimize Your Images in Google+

Since its release, I’ve been a fan of Google+. The fact that its creator is the preeminent search leader is reason enough for any SEO/Social Media enthusiast to take this network seriously. Read More

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How Content Marketing Will Enhance Your Social Media and SEO Strategy

As social media sites like Google+ and Facebook evolve, content marketing is becoming a necessary asset to any marketing strategy. Read More

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