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Today there are over 100,000 factors considered in Facebook’s algorithm when deciding which content is shown to whom and where it is positioned in their Newsfeed.
Facebook lives by one rule: to protect the user experience at all costs. Without users, their entire business model will collapse. That being said, it is critical that the rules below are followed when considering what content to post, how often, etc.
On Wednesday, Facebook removed the ability for pages to “Like Gate” – letting users view your content or contests in exchange for a page “like.” With the move initially announced in August, marketers, brands and businesses have had enough time to prepare. While their Facebook strategy is sure to change, some of the best practices for dealing with the change are tactics that pages should have already been doing.