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Customer Experience

Price vs. Experience: What Matters Most to Consumers Today?

August 8, 2019 |

Today’s marketplace, both online and in brick and mortar stores, has become increasingly competitive. The wants and the needs of consumers have changed dramatically – no longer are consumers only looking for the best price – they are looking for a positive experience and, in many cases, continuous engagement from the brand. Subsequently, businesses must adapt by using multiple marketing channels to provide positive consumer engagement and remain competitive. Read More

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