Data Usage in Marketing
The ad agency is facing a radical shift. Clients’ needs have changed, and the size, shape, and appearance of the ad agency is going to have to go through a metamorphosis before it can meet those needs.
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The modern American economy is driven by data. It determines the places where we shop, the products that we buy, the manner in which we buy them, and the way in which we express our reactions to these purchases.
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