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Data

How Data is Humanizing Marketing

December 15, 2016 |

Data takes on many forms. Sometimes, data can look like a synthetic life form on the USS Enterprise. Other times, like a gadget-wielding little boy in the Goonies. But more often than not, we envision data as long strings of integers that stretch out to infinity and come accompanied with the dial-up Internet noise. While data is integrated into nearly every facet of our lives, there still remains a disconnect between the numbers and how they’re presented. I mean, all a baseball pitcher really has to do is stand on a hill and throw to another player, but their stat sheets make it look like they’re coding the next Apollo mission at the same time. This is precisely why I take notice when a company is able to blend data and marketing so effortlessly, or at least make it seem that way. Here are some examples that showcase the versatility of data presentation when it comes to company branding. Read More

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5 Tips to Create an Engaging Infographic

September 5, 2014 |

An infographics is one of the most useful ways to display and communicate information online, as they are easily shareable by nature, and can take complex thoughts and statistics and boil them down into ‘byte-size’ graphics. Read More

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What You Need to Know About Big Data

July 11, 2013 |

The modern American economy is driven by data. It determines the places where we shop, the products that we buy, the manner in which we buy them, and the way in which we express our reactions to these purchases. Read More

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