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Digital Advertising

Building Brand Awareness With a Combination of Marketing

August 2, 2018 |

Auto dealers must stay ahead of the curve when it comes to marketing and combination marketing is one of the ways to achieve this. Combination marketing not only adds value but increases brand awareness.

Tier10 supports and provides a balanced, multi-channel approach across all advertising tiers to ensure brand awareness and visibility. Here are a few of the variations of marketing that, when combined together, create a more robust way of propagating leads. This includes traditional marketing as well as social media and website advertising. Read More

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Google Marketing Live Updates

July 19, 2018 |

This year’s Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention to. On July 10th, leaders, such as Senior Vice President of Google Ads Sridhar Ramaswamy, Group Product Manager of Video Ads Nicky Rettke and Product Management Director of Google Ads Anthony Chavez, took to the stage to share all the updates surrounding Google Marketing and Google Ads. While there were quite a number of changes discussed at the keynote, a few stand out that can impact how automotive industry marketers and advertisers can reach the audiences they target and produce better results. Here are the top highlights and updates from this year’s keynote you should know:

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Adapt or Die: The Future of the Ad Agency

June 3, 2016 |

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The ad agency is facing a radical shift. Clients’ needs have changed, and the size, shape, and appearance of the ad agency is going to have to go through a metamorphosis before it can meet those needs.
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Getting Your Marketing Message out of the Ad Blocker Friend-Zone

February 15, 2016 |

At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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Why 2013 Was A Watershed Year for Online Video Advertising

December 31, 2013 |

Over the past year, media consumption has seen a dramatic shift as the amount of digital video views has skyrocketed. Read More

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eMarketer Estimates Major Growth in Programmatic Spending

December 11, 2013 |

eMarketer has released its second major revision in the last few months for programmatic advertising predictions. Read More

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Pay Wall Ad System: The Future of Online Advertising?

July 15, 2013 |

The Internet, with its limitless possibilities and innovation opportunities, has unsurprisingly risen to the top of the business world over the past decade. Read More

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Native Advertising: The Key to Consumer Connection

June 3, 2013 |

With the rapidly expanding emphasis on mobile and online media, advertisers are having to scramble to make new connections with consumers. In recent months, many brands have begun to utilize native advertising. Read More

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