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Digital Advertising

Adapt or Die: The Future of the Ad Agency

June 3, 2016 |

The ad agency is facing a radical shift. Clients’ needs have changed, and the size, shape, and appearance of the ad agency is going to have to go through a metamorphosis before it can meet those needs.
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1,981 total views, 4 views today

Getting Your Marketing Message out of the Ad Blocker Friend-Zone

February 15, 2016 |

At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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2,517 total views, 4 views today

Why 2013 Was A Watershed Year for Online Video Advertising

December 31, 2013 |

Over the past year, media consumption has seen a dramatic shift as the amount of digital video views has skyrocketed. Read More

2,064 total views, 1 views today

eMarketer Estimates Major Growth in Programmatic Spending

December 11, 2013 |

eMarketer has released its second major revision in the last few months for programmatic advertising predictions. Read More

1,878 total views, no views today

Pay Wall Ad System: The Future of Online Advertising?

July 15, 2013 |

The Internet, with its limitless possibilities and innovation opportunities, has unsurprisingly risen to the top of the business world over the past decade. Read More

1,401 total views, no views today

Native Advertising: The Key to Consumer Connection

June 3, 2013 |

With the rapidly expanding emphasis on mobile and online media, advertisers are having to scramble to make new connections with consumers. In recent months, many brands have begun to utilize native advertising. Read More

1,524 total views, 1 views today

The Ever-Increasing Impact of Online Video Advertising [INFOGRAPHIC]

May 6, 2013 |

Since the rise of YouTube, video sharing sites have become a pillar of our modern culture. The ability to instantaneously share not just words, but videos, images and testimonies has been embraced Read More

4,888 total views, 4 views today

Google AdWords: Enhanced Campaigns for an Enhanced World

February 7, 2013 |

They say necessity is the mother of invention and in the case of the multi-screen world we live in today, the same rule applies to the AdWords Enhanced Campaigns upgrade Read More

2,388 total views, no views today