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Digital Video Advertising

Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 |

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

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272 total views, 1 views today

Advertisers Rejoice! Instagram Rolls Out 60 Second Video Ads

February 5, 2016 |

With over 400 million active users, Instagram stepped up its advertising game by rolling out an update for 60-second video ads. The Facebook-owned platform made the announcement on Wednesday… and just in time for Super Bowl. Coincidence? Ha.
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687 total views, 1 views today

How Pop Music Can Make it Pricier for Online Advertisers

May 28, 2014 |

It’s been argued for decades whether music can influence our behavior. Read More

1,485 total views, 1 views today

Why 2013 Was A Watershed Year for Online Video Advertising

December 31, 2013 |

Over the past year, media consumption has seen a dramatic shift as the amount of digital video views has skyrocketed. Read More

1,573 total views, 1 views today