After bringing immersive, full page ads in March to their Stories, Instagram continues to expand in the realm of mobile marketing through integration with Facebook’s Canvas.
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Facebook has launched Blueprint, a free online learning center geared towards brands and advertising agencies to help improve their ads and ad performance on Facebook. The company also announced a parallel site, aimed just for small businesses on Facebook, called Learn How.
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Despite being the largest social network in the world and perhaps the most widely recognized website in history, Facebook’s advertising potential has often been questioned. However, the social network has reason to rejoice
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Over the past several months, Facebook has been slowly rolling out modifications to the way it presents ad content to users, from experimenting with the idea of viewing an ad to access content to dropping their “sponsored stories”
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