Have you noticed a small decrease in the total number of Page likes on your Facebook Fan Page in the last week? If so, don’t panic!
In a blog post last week, Facebook announced that it would begin removing all voluntarily deactivated and memorialized Facebook accounts from the Page Insights data over the next few weeks. Page admins should expect to see a slight decrease in the number of Page likes as a result of this update.
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On Wednesday, Facebook removed the ability for pages to “Like Gate” – letting users view your content or contests in exchange for a page “like.” With the move initially announced in August, marketers, brands and businesses have had enough time to prepare. While their Facebook strategy is sure to change, some of the best practices for dealing with the change are tactics that pages should have already been doing.
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