The fall season is full of change. Leaves change their color, pumpkin spice brutally divides a nation, and my social media feeds begin demanding sacrifice. If I went to a pumpkin patch but didn’t post pictures of my trip, is it like I even went? If I think Thanksgiving should get more acknowledgment but don’t rant about it on Twitter, is it like I even care? If I don’t make a big deal about the fall season in general, is it like I even care about anything?
But I digress.
What I do care about is providing you with a roundup of all the changes that are going on with social media over the past couple of weeks, and much like the nature of the fall season, there has been a lot of change going on with the Internet’s big players, starting with…
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At the end of January, President-CEO of the Interactive Advertising Bureau Randall Rothenberg railed against for-profit ad blockers for “…stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content and ultimately forcing consumers to pay more money for less and less diverse information.”
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Today Facebook started a limited test run of a new live video stream function that they are just calling “Live” for now. For select iPhone users, an extra icon is available in their Update Status box that will allow them to submit a brief description and select an audience before broadcasting live.
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Facebook makes constant updates to their interface. As a marketer, you need to stay up to date with these changes because Facebook is a powerful friend to have. In this post, we will share with you some best practices to ensure you are getting as much out of this relationship as Facebook is.
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Facebook has yet again made updates that will have an effect on what type of content users see as a part of their Facebook experience. This time, updates include three new changes to the News Feed algorithm.
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Facebook has launched Blueprint, a free online learning center geared towards brands and advertising agencies to help improve their ads and ad performance on Facebook. The company also announced a parallel site, aimed just for small businesses on Facebook, called Learn How.
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