Facebook has launched Blueprint, a free online learning center geared towards brands and advertising agencies to help improve their ads and ad performance on Facebook. The company also announced a parallel site, aimed just for small businesses on Facebook, called Learn How.
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Have you noticed a small decrease in the total number of Page likes on your Facebook Fan Page in the last week? If so, don’t panic!
In a blog post last week, Facebook announced that it would begin removing all voluntarily deactivated and memorialized Facebook accounts from the Page Insights data over the next few weeks. Page admins should expect to see a slight decrease in the number of Page likes as a result of this update.
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More and more content is being created and shared everyday. On average, there are 1,500 stories that could appear in one person’s Facebook News Feed, increasing competition for stories to gain exposure. Ultimately, Facebook’s new update to reduce the overlay of promotional Page posts in News Feed means that brands that post promotional content without paying for it will see a significant decrease in organic reach.
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See a change in your News Feed? Starting this year, Facebook tightened its rules regarding promotional posts after an “on-going survey” with users reporting that they “wanted to see more stories from friends and Pages they care about, and less promotional posts.”
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Today there are over 100,000 factors considered in Facebook’s algorithm when deciding which content is shown to whom and where it is positioned in their Newsfeed.
Facebook lives by one rule: to protect the user experience at all costs. Without users, their entire business model will collapse. That being said, it is critical that the rules below are followed when considering what content to post, how often, etc.
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On Wednesday, Facebook removed the ability for pages to “Like Gate” – letting users view your content or contests in exchange for a page “like.” With the move initially announced in August, marketers, brands and businesses have had enough time to prepare. While their Facebook strategy is sure to change, some of the best practices for dealing with the change are tactics that pages should have already been doing.
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Technically released in August 2011, the Facebook Messenger app has finally taken off. Allowing users to directly message their “friends” is nothing new to Facebook, but developing a separate app for it has been a challenge to push.
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A new social media marketing campaign is causing chills across the country. The campaign known as the “Ice Bucket Challenge” seeks to raise awareness of ALS, or Lou Gehrig’s disease. The challenge involves dumping a bucket of ice-cold water on your head, posting it to social media and challenging a friend or making a donation to the ALS foundation.
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