These days, entering into the world of social media can seem like a daunting task. Not only does one have to build a follower base, they also have to make sure their message reaches through the “noise” to reach those with whom they want to engage.
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Social media is one of the most widely discussed topics today. From news reports targeted at concerned parents to tech blogs that cater to the titans of Silicon Valley, social media has become one of the 21st Century’s hot-button topics. With all of the buzz surrounding the monetization of social media and its supposed detrimental effects on social interaction, these discussions often ignore the most basic ideas of social media in order to discuss and analyze its secondary effects. As such, very few people ever seem to discuss the original concept behind social media: finding new ways to bring people closer. However, Facebook’s latest app is designed to bring the social network back to basics, at least for a select few.
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In the world of social media, change is constant. As social media sites transition from niche social platforms to public companies, there will be an increased focus on revenue and profitability. One way these sites are trying to monetize is through their ever-developing ad platforms.
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Take a moment and think back to 2005. For many people, it may seem as though only days have passed since the year ended and revelers in Times Square cheered in 2006. However, upon closer inspection, it becomes clear that the past 9 years have been some of the most formative in recent history.
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Mirroring the recent redesigns of Twitter and Google+, LinkedIn has announced that it will debut an aesthetically revamped profile to its premium users in the coming weeks, focusing on dominant cover photos reminiscent of those first debuted by Facebook in 2011.
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Since Evan Spiegel, the founder of social photo sharing app Snapchat, went public with his rejection of Facebook’s $3 billion buyout offer, it seems as though his company has never fully left the limelight.
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