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4 Important Steps to Connecting With Social Media Influencers

August 5, 2014 |

These days, entering into the world of social media can seem like a daunting task. Not only does one have to build a follower base, they also have to make sure their message reaches through the “noise” to reach those with whom they want to engage. Read More

4,986 total views, 5 views today

Did We ‘Mention’ Facebook’s New App?

July 23, 2014 |

Social media is one of the most widely discussed topics today. From news reports targeted at concerned parents to tech blogs that cater to the titans of Silicon Valley, social media has become one of the 21st Century’s hot-button topics. With all of the buzz surrounding the monetization of social media and its supposed detrimental effects on social interaction, these discussions often ignore the most basic ideas of social media in order to discuss and analyze its secondary effects. As such, very few people ever seem to discuss the original concept behind social media: finding new ways to bring people closer. However, Facebook’s latest app is designed to bring the social network back to basics, at least for a select few. Read More

4,836 total views, 2 views today

How Recent SMA Updates Can Benefit Dealers

July 8, 2014 |

In the world of social media, change is constant. As social media sites transition from niche social platforms to public companies, there will be an increased focus on revenue and profitability. One way these sites are trying to monetize is through their ever-developing ad platforms. Read More

5,191 total views, 1 views today

Throwback Thursday: Myspace and the Evolution of Social Media

June 26, 2014 |

Take a moment and think back to 2005. For many people, it may seem as though only days have passed since the year ended and revelers in Times Square cheered in 2006. However, upon closer inspection, it becomes clear that the past 9 years have been some of the most formative in recent history. Read More

5,735 total views, 2 views today

Why LinkedIn’s Redesign Is Another Indication of Social Media Convergence

June 10, 2014 |

Mirroring the recent redesigns of Twitter and Google+, LinkedIn has announced that it will debut an aesthetically revamped profile to its premium users in the coming weeks, focusing on dominant cover photos reminiscent of those first debuted by Facebook in 2011. Read More

5,239 total views, 1 views today

Facebook Wants to Know What You’re Watching, Listening To

May 27, 2014 |

Ever hear a great song and not have any idea what it was? Read More

4,665 total views, 1 views today

How the FCC’s Net Neutrality Vote Affects Marketers

May 15, 2014 |

The Federal Communication Commission (FCC) voted 3-2 today in favor for a proposal that would provide a new net neutrality framework. Read More

5,129 total views, 1 views today

Snapchat Aims to Change Digital Communication

May 14, 2014 |

Since Evan Spiegel, the founder of social photo sharing app Snapchat, went public with his rejection of Facebook’s $3 billion buyout offer, it seems as though his company has never fully left the limelight. Read More

5,839 total views, 2 views today