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FTC Cracks the Whip on Native Ads

January 5, 2016 |

At the end of December 2015, the Federal Trade Commission (FTC) released new guidelines for native advertising, as well as a revised enforcement policy statement regarding those specific advertising formats. The FTC’s policy has always been to ensure that consumers are not misled or deceived by any advertising, i.e. aware at all times what is news or entertainment content versus what is commercial content. However, the new guidelines and enforcement policy take a more explicit and assertive approach. Read More

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FTC Crowdsources Its New Regulatory Policy for Native Advertising

December 9, 2013 |

Last week, the Federal Trade Commission held a summit, with delegates from many major digital companies, to try and gain some clarity on native advertising Read More

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Jay Z & Samsung: Success or Failure?

August 5, 2013 |

On July 3, one million Samsung mobile users were able to download Jay Z’s latest album, Magna Carta Holy Grail, completely for free and listen to 72 hours before its official release date, allowing it to go platinum before it was even technically for sale. Read More

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