This year’s Google Marketing Live Keynote brought quite a few changes that leaders in the automotive industry should pay attention to. On July 10th, leaders, such as Senior Vice President of Google Ads Sridhar Ramaswamy, Group Product Manager of Video Ads Nicky Rettke and Product Management Director of Google Ads Anthony Chavez, took to the stage to share all the updates surrounding Google Marketing and Google Ads. While there were quite a number of changes discussed at the keynote, a few stand out that can impact how automotive industry marketers and advertisers can reach the audiences they target and produce better results. Here are the top highlights and updates from this year’s keynote you should know:
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Remember when Google launched Google+ and everyone migrated to the best new social network? Me neither. Google is finally changing their strategy and giving up on Google+ as a social networking platform.
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Google+ Local gives businesses the opportunity to get closer to customers using Google Search and Maps by creating a business listing with up-to-date information and by giving owners access to customer feedback. Now, Google+ Local has a new look and a new system
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