As social media continues to grow, brands are using a variety of marketing techniques to sell their products and messages. A particularly popular method is brand storytelling which is simply brands using traditional storytelling to share their core values and outshine the competition. Here are 10 examples of brand storytelling.
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Since high-definition action camera maker GoPro had its initial public offering (IPO) last Thursday, the company’s shares have increased 103 percent from $28 at the initial sale to just under $50 at the close of market on July 1.
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