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GoPro

Did Apple Make a GoPro Killer?

January 19, 2015 |

GoPro shares dropped 12 percent on Jan. 12 following the announcement that Apple had received patent approval for mountable video-recording technology.
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4,611 total views, 1 views today

10 Great Examples of Brand Storytelling

July 15, 2014 |

As social media continues to grow, brands are using a variety of marketing techniques to sell their products and messages. A particularly popular method is brand storytelling which is simply brands using traditional storytelling to share their core values and outshine the competition. Here are 10 examples of brand storytelling. Read More

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How GoPro Built Its Lifestyle Brand

July 3, 2014 |

Since high-definition action camera maker GoPro had its initial public offering (IPO) last Thursday, the company’s shares have increased 103 percent from $28 at the initial sale to just under $50 at the close of market on July 1. Read More

5,256 total views, 1 views today