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Ice Bucket

A Look Into The Very Viral ‘Ice Bucket Challenge’

August 13, 2014 |

A new social media marketing campaign is causing chills across the country. The campaign known as the “Ice Bucket Challenge” seeks to raise awareness of ALS, or Lou Gehrig’s disease. The challenge involves dumping a bucket of ice-cold water on your head, posting it to social media and challenging a friend or making a donation to the ALS foundation. Read More

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