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Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 |

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

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2015 North American International Auto Show Preview

January 9, 2015 |

Having already kicked-off the first phase of festivities, the 2015 North American International Auto Show (NAIAS) in Detroit will officially begin on Jan. 12. This year’s show emphasizes luxury and high performance, as well as green technology with world debuts including the 2016 Acura NSX supercar, 2016 Chevrolet Volt and 2016 Nissan Titan.

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2014 L.A. Auto Show Preview

November 14, 2014 |

Starting on November 18 and running through November 20, the Los Angeles Auto Show will take over the LA Convention Center and let the press take a peek at what automakers have been doing. With almost every auto manufacturer bringing something to the table, there are more than 60 scheduled unveilings and at least 30 of which are global debuts.

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