Instagram for Businesses
This week, twenty lucky retailers are trying out the new Instagram shopping feature. This high-profile round of beta-testing means it could be in your hands soon if you are a business with a prominent presence on the social sharing app.
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In the past, businesses on Instagram may have a experienced a little FOMO (Fear Of Missing Out, for you non-millenials) as other social media platforms opened themselves up for promoted posts and advertising services. But no longer! Instagram announced Tuesday that they would be opening up business profiles and advertising tools to companies that relied on the photo-sharing app to get their brand message out to customers.
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