The 15 Best Digital Marketing Tools in 2020

Marketing professionals have always relied on data to help them craft effective campaigns. In the past, though, they had to survey consumers to find out how people responded to certain messages. Gathering data took a long time, and you didn’t always get accurate results.

Thankfully, today’s marketers have software that helps them do everything from choosing the right keywords to deciding the perfect timing for a social media post.

With so many digital marketing tools available, though, people can get confused about their options.

The following list will explain 15 of the best digital marketing tools of 2020 and help you decide which ones you should use. Read More

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Digital Marketing: An Overview & Resources for Success

Digital marketing can refer to any marketing campaigns that use digital technologies like the internet, social media, smartphone apps, and email.

In some ways, digital marketing looks very similar to traditional marketing. You still have to write compelling content and give people beautiful designs that convert them from casual consumers into buyers.

In other ways, digital marketing varies significantly from traditional marketing. That’s what we’ll look at today in this article. Read More

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Get the Most from Digital Marketing

Like everything else in our digital world, you can almost see digital marketing evolving. It’s a challenge keeping up. Your marketing strategies need to change to take advantage of digital marketing tools. You also need to keep pace with the changing expectations of your customers and prospects. To meet those challenges, you need to use the right digital tools at the right time, while still looking at what the future holds.

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Building Your Brand with Content Marketing

Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.

One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.

Here’s what you need to know about content marketing, why it’s so effective, and how it could help your brand grow. Read More

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Reach Your Audience with Influencer Marketing

Influencer marketing works on a national and local level to encourage consumers to buy certain recommended products from someone with a meaningful social media following. Social media platforms such as Facebook, Instagram, Twitter, and YouTube offer companies an innovative and productive way to reach their target audience. If you haven’t taken advantage of influencer marketing, you are ceding a large number of consumers to the competition.

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Why Data-Driven Content Marketing Matters

The digital medium has altered the marketing landscape forever. Gone are the days of traditional in-person marketing. With the rise of social media, marketers are faced with an even more difficult challenge: building relationships with customers that they’ve never met in person. Read More

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Facebook Wants to Know What You’re Watching, Listening To

Ever hear a great song and not have any idea what it was? Read More

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How the FCC’s Net Neutrality Vote Affects Marketers

The Federal Communication Commission (FCC) voted 3-2 today in favor for a proposal that would provide a new net neutrality framework. Read More

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