Building Your Brand with Content Marketing

Today, brands will do just about anything to gain new customers. From spending thousands on unique advertisements to partnering with well-known influencers so that they can spread the word about a product, good, or service, there’s no end to the lengths that companies will go to in order to connect with consumers.

One of the simplest and most foundational methods of connection comes down to content. As traditional marketing becomes less effective, content continues to stand out as one of the most productive methods of connecting with consumers today.

Here’s what you need to know about content marketing, why it’s so effective, and how it could help your brand grow. Read More

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Reach Your Audience with Influencer Marketing

Influencer marketing works on a national and local level to encourage consumers to buy certain recommended products from someone with a meaningful social media following. Social media platforms such as Facebook, Instagram, Twitter, and YouTube offer companies an innovative and productive way to reach their target audience. If you haven’t taken advantage of influencer marketing, you are ceding a large number of consumers to the competition.

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Why Data-Driven Content Marketing Matters

The digital medium has altered the marketing landscape forever. Gone are the days of traditional in-person marketing. With the rise of social media, marketers are faced with an even more difficult challenge: building relationships with customers that they’ve never met in person. Read More

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Facebook Wants to Know What You’re Watching, Listening To

Ever hear a great song and not have any idea what it was? Read More

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How the FCC’s Net Neutrality Vote Affects Marketers

The Federal Communication Commission (FCC) voted 3-2 today in favor for a proposal that would provide a new net neutrality framework. Read More

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Snapchat Aims to Change Digital Communication

Since Evan Spiegel, the founder of social photo sharing app Snapchat, went public with his rejection of Facebook’s $3 billion buyout offer, it seems as though his company has never fully left the limelight. Read More

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YouTube, Google+ & Your Search Visibility

When considering video, YouTube is a given variable. The stats on YouTube’s activity are well known: 48 hours of new video content are uploaded every minute Read More

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The Lowdown on Pages for Google+

There should be little doubt that the news of Pages for Google+ will effectively change the way marketers use social media. Read More

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