Marketing | Tier10lab
Marketing professionals have always relied on data to help them craft effective campaigns. In the past, though, they had to survey consumers to find out how people responded to certain messages. Gathering data took a long time, and you didn’t always get accurate results.
Thankfully, today’s marketers have software that helps them do everything from choosing the right keywords to deciding the perfect timing for a social media post.
With so many digital marketing tools available, though, people can get confused about their options.
Nothing embodies the idea of commitment like a diamond ring. It’s fitting, then, that De Beers, the largest miner and distributer of diamonds, has stuck with the same advertising campaign for more than 50 years. “A Diamond Is Forever,” after all—and so is a genius slogan. These four small words not only helped save an industry in decline, but also changed the bedrock of American culture.
In its latest round of experiments with the platform, Twitter has begun filling people’s timelines with tweets that their friends have favorited. The feature, while similar to a retweet, is much more like Facebook’s news feed and its endless stream of user likes. Since being tested, the reaction to the experiment has been mostly negative.
Internships are one of the most pivotal experiences for a college-aged student seeking to develop him or herself professionally. They allow the student to get a snapshot of an industry, company, and culture. We at Tier10, asked our summer interns some questions about their experience and what they learned.
The digital medium has altered the marketing landscape forever. Gone are the days of traditional in-person marketing. With the rise of social media, marketers are faced with an even more difficult challenge: building relationships with customers that they’ve never met in person.