Media Buying | Tier10lab
Image Image Image Image Image Image Image Image Image Image
Scroll to top

Top

Media Buying

The True Impact of the TV Streaming Movement

July 5, 2018 |

Behind us are the days when traditional TV providers decided what we watched and when. The ball is officially in the viewer’s court. Still, the steady rise of the TV streaming movement prompts the question, how exactly is streaming affecting advertising? Read More

278 total views, 5 views today

CBS, HBO Moves Point to Changing Media-Buying Landscape

October 30, 2014 |

Within hours of each other, CBS and HBO made very clear their intentions to go after “cord cutters” – consumers who have Internet access but don’t have cable subscriptions. Read More

3,360 total views, 5 views today

Media Buying: A Different Type of Negotiation – Avoiding “Me-Search”

October 21, 2013 |

Negotiation is a skill, and car dealers are some of the best negotiators out there. However, negotiation within each industry has nuances. Read More

2,825 total views, 2 views today