How Your Dealership Can Harness Millennial Buying Power

At this point, every business owner who uses marketing, no matter what industry, is well aware of the millennial demographic, what they represent, and what their needs are as consumers. If not, where have you been the last decade as the world speculated on the rise of the millennial generation? As the older millennials are now reaching maturity (ages 18-35) as automotive consumers, they bring with them a serious financial power. In August 2014, Automotive News reported that, for the first time, millennials had surpassed previous generations in the purchase of new vehicles.

So, how do you make sure that their financial power is being exercised at your dealership?
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The Millennial Myth: How to Best Market to the Most Influential Generation

Google the word “millennials” when you have a moment. Watch the seemingly endless results scroll across your screen. Read More

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