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Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 |

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

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November Sales Report: Chrysler Leads Charge Again

December 3, 2014 |

In the month known for Black Friday sales events, the industry overall finished up 5 percent in November compared to the same month in 2013. The percentage growth, which was coupled with a seasonally adjusted annualized rate of 17.2 million, was highlighted by a 20 percent increase for Chrysler Group, marking another month of double-digit growth for the automaker on pace to increase sales by 14 percent in 2014.
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2014 L.A. Auto Show Preview

November 14, 2014 |

Starting on November 18 and running through November 20, the Los Angeles Auto Show will take over the LA Convention Center and let the press take a peek at what automakers have been doing. With almost every auto manufacturer bringing something to the table, there are more than 60 scheduled unveilings and at least 30 of which are global debuts.

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August Sales Report: Chrysler, Nissan Post Double-Digit Increases and Toyota Shows Gains

September 3, 2014 |

August was another month of strong U.S. sales for a variety of automakers. Read More

1,512 total views, 1 views today

Throwback Thursday: Six Great Uses of Music in Car Commercials

May 29, 2014 |

Car commercials are often a dime a dozen, but there have been a few over the years that have stuck in our conscious. One of the reasons why is the music. Read More

2,307 total views, 1 views today