Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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Since the introduction of mobile devices, mobile has made a huge impact on the way people shop for vehicles online.
Mobile devices let consumers research product information from any location, even while they’re at the dealership. According to a study by Dealer Advantage, 63 percent of auto shoppers researched and shopped online while at a dealership. Additionally, 51 percent of auto shoppers used their mobile devices to compare prices.
If your dealership is yet to implement a mobile marketing strategy, you’re missing out on a huge opportunity to build relationships with your valued customers. Here are four mobile marketing tips that will take your dealership’s reputation to the next level.
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In the world of social media, change is constant. As social media sites transition from niche social platforms to public companies, there will be an increased focus on revenue and profitability. One way these sites are trying to monetize is through their ever-developing ad platforms.
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As mobile usage begins to overtake that of laptops and PCs, companies like Pandora and Spotify have been hard at work revamping mobile advertising
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While mobile use is continuing to skyrocket, mobile advertising is comparatively falling behind. Enter location-based advertising, a technology that’s not necessarily new, but has been recently utilized as a tool for mobile
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