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Mobile Advertising

Instagram Now Open for Advertising

August 4, 2015 |

Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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4,058 total views, 1 views today

4 Mobile Marketing Tips for Automotive Dealers

April 16, 2015 |

Since the introduction of mobile devices, mobile has made a huge impact on the way people shop for vehicles online.

Mobile devices let consumers research product information from any location, even while they’re at the dealership. According to a study by Dealer Advantage, 63 percent of auto shoppers researched and shopped online while at a dealership. Additionally, 51 percent of auto shoppers used their mobile devices to compare prices.

If your dealership is yet to implement a mobile marketing strategy, you’re missing out on a huge opportunity to build relationships with your valued customers. Here are four mobile marketing tips that will take your dealership’s reputation to the next level.

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4,346 total views, 2 views today

How Recent SMA Updates Can Benefit Dealers

July 8, 2014 |

In the world of social media, change is constant. As social media sites transition from niche social platforms to public companies, there will be an increased focus on revenue and profitability. One way these sites are trying to monetize is through their ever-developing ad platforms. Read More

4,748 total views, 1 views today

Apple Shifts Focus to iTunes Radio While Building Platform to Sell In-App Ads

December 27, 2013 |

As mobile usage begins to overtake that of laptops and PCs, companies like Pandora and Spotify have been hard at work revamping mobile advertising Read More

2,155 total views, 2 views today

Foursquare Opens Ad Platform to All Businesses

October 17, 2013 |

Big brands have been buying ads on Foursquare for the last year, but this week the platform made self-service ads available to any company interested. Read More

2,326 total views, no views today

Instagram to Include Advertisements in Your Feed

October 4, 2013 |

In the latest phase of its business model, Instagram announced today that users in the United States will begin to see “occasional ads” in their Instagram feed. Read More

2,212 total views, 1 views today

Location-Based Advertising Helps Marketers Reach Moving Targets

May 23, 2013 |

While mobile use is continuing to skyrocket, mobile advertising is comparatively falling behind. Enter location-based advertising, a technology that’s not necessarily new, but has been recently utilized as a tool for mobile Read More

3,973 total views, 2 views today

Twitter, Facebook Exploring Different Avenues for Additional Ad Revenue

April 23, 2013 |

Between Twitter’s preparations for a possible IPO and Facebook’s changes in anticipation of its updated news feed, it’s not surprising to hear that both social media giants are exploring new options Read More

2,260 total views, 3 views today