Since the introduction of mobile devices, mobile has made a huge impact on the way people shop for vehicles online.
Mobile devices let consumers research product information from any location, even while they’re at the dealership. According to a study by Dealer Advantage, 63 percent of auto shoppers researched and shopped online while at a dealership. Additionally, 51 percent of auto shoppers used their mobile devices to compare prices.
If your dealership is yet to implement a mobile marketing strategy, you’re missing out on a huge opportunity to build relationships with your valued customers. Here are four mobile marketing tips that will take your dealership’s reputation to the next level.
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On July 3, one million Samsung mobile users were able to download Jay Z’s latest album, Magna Carta Holy Grail, completely for free and listen to 72 hours before its official release date, allowing it to go platinum before it was even technically for sale.
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While mobile use is continuing to skyrocket, mobile advertising is comparatively falling behind. Enter location-based advertising, a technology that’s not necessarily new, but has been recently utilized as a tool for mobile
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They say necessity is the mother of invention and in the case of the multi-screen world we live in today, the same rule applies to the AdWords Enhanced Campaigns upgrade
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