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Mobile Marketing

4 Mobile Marketing Tips for Automotive Dealers

April 16, 2015 |

Since the introduction of mobile devices, mobile has made a huge impact on the way people shop for vehicles online.

Mobile devices let consumers research product information from any location, even while they’re at the dealership. According to a study by Dealer Advantage, 63 percent of auto shoppers researched and shopped online while at a dealership. Additionally, 51 percent of auto shoppers used their mobile devices to compare prices.

If your dealership is yet to implement a mobile marketing strategy, you’re missing out on a huge opportunity to build relationships with your valued customers. Here are four mobile marketing tips that will take your dealership’s reputation to the next level.

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4,349 total views, 1 views today

The Future of Social Media Marketing is on Mobile

May 7, 2014 |

The landscape of social media is ever-changing. Read More

5,159 total views, no views today

Foursquare Opens Ad Platform to All Businesses

October 17, 2013 |

Big brands have been buying ads on Foursquare for the last year, but this week the platform made self-service ads available to any company interested. Read More

2,328 total views, 2 views today

Jay Z & Samsung: Success or Failure?

August 5, 2013 |

On July 3, one million Samsung mobile users were able to download Jay Z’s latest album, Magna Carta Holy Grail, completely for free and listen to 72 hours before its official release date, allowing it to go platinum before it was even technically for sale. Read More

2,341 total views, 2 views today

Location-Based Advertising Helps Marketers Reach Moving Targets

May 23, 2013 |

While mobile use is continuing to skyrocket, mobile advertising is comparatively falling behind. Enter location-based advertising, a technology that’s not necessarily new, but has been recently utilized as a tool for mobile Read More

3,975 total views, 1 views today

Mobile Commerce Boom Emphasizes Importance of Mobile Marketing

February 14, 2013 |

According to a recent Business Insider Intelligence report, 29 percent of mobile users have used their smartphone to make a purchase. Read More

2,541 total views, 2 views today

Google AdWords: Enhanced Campaigns for an Enhanced World

February 7, 2013 |

They say necessity is the mother of invention and in the case of the multi-screen world we live in today, the same rule applies to the AdWords Enhanced Campaigns upgrade Read More

3,065 total views, no views today

Instagram, Mobile Marketing & The New York Auto Show

April 27, 2012 | | 2 Comments

The fuel behind any social media network is content; and most often, user-generated content. Read More

6,647 total views, 1 views today