Today, the web enters “Mobilegeddon” as Google rolls out its mobile-friendly update. Are you prepared?
Earlier this year, Google announced that it would change its search algorithms on April 21 to accommodate the growing number of mobile users accessing the Internet by boosting the ranking of mobile-friendly pages in mobile search results. With mobile making up more than half of all Google searches, this new update could negatively affect more than 40 percent of Fortune 500 companies.
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In an effort to drive advertising revenue, Twitter announced a new mobile app install suite available for advertising space on and off Twitter as a result of the October acquisition of MoPub, a mobile ad exchange company.
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Last week Apple made the move to open up its iAd platform to a broader audience. With this change, anyone with an Apple ID can create an account with the mobile-ad management tool, iAd Workbench, and begin a campaign within two days.
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At long last, your car is catching up to your mobile phone with 4G connectivity. Audi, the first automaker to boast the new technology, will be including 4G/LTE in their A3 sedan model coming to showrooms soon.
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Since its creation in mid-2011 by two Stanford dropouts, Snapchat has rapidly grown from an unknown startup to a ubiquitous piece of software that seems to appear on everyone’s smartphone these days.
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On July 3, one million Samsung mobile users were able to download Jay Z’s latest album, Magna Carta Holy Grail, completely for free and listen to 72 hours before its official release date, allowing it to go platinum before it was even technically for sale.
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