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Native Advertising

Death of a Website

June 14, 2016 |

Are websites dying? According to Jon Lax, director of product design at Facebook, yes. But we’re not so sure.
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3,803 total views, 2 views today

FTC Cracks the Whip on Native Ads

January 5, 2016 |

At the end of December 2015, the Federal Trade Commission (FTC) released new guidelines for native advertising, as well as a revised enforcement policy statement regarding those specific advertising formats. The FTC’s policy has always been to ensure that consumers are not misled or deceived by any advertising, i.e. aware at all times what is news or entertainment content versus what is commercial content. However, the new guidelines and enforcement policy take a more explicit and assertive approach. Read More

4,144 total views, no views today

FTC Crowdsources Its New Regulatory Policy for Native Advertising

December 9, 2013 |

Last week, the Federal Trade Commission held a summit, with delegates from many major digital companies, to try and gain some clarity on native advertising Read More

2,145 total views, 1 views today

Native Advertising: The Key to Consumer Connection

June 3, 2013 |

With the rapidly expanding emphasis on mobile and online media, advertisers are having to scramble to make new connections with consumers. In recent months, many brands have begun to utilize native advertising. Read More

2,477 total views, 3 views today