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On April 2, digital-marketplace juggernaut Amazon debuted Amazon Fire TV, its new digital-television (DTV) system. Designed to compete with other set-top box services like Apple TV, Google Chromecast and Roku, the new service streams video, photos and music, while also functioning as a video game console.
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A show like “House of Cards” is the sum of its parts. Things like the plot, actors and setting are important, but there’s another factor that often goes unnoticed by the untrained eye: the production.
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In Part 1 we looked at the ways brands were featured in the popular “House of Cards” series on Netflix, which does not have commercial breaks and runs on a platform that does not sell ad space. On the other side of the same coin is how the series itself was promoted.
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