New York Acura Association
12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.
“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”
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Three New York Acura dealers first used the bar code technology in an April 14 full-page ad in The New York Times. The dealers hoped the ads would build sales and, maybe, a local dealer ad association.
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