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New York Acura Association

Behind the Scenes: Movie Night

September 20, 2016 |

12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.

“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”

It was during these brief periods of respite that Tier10’s production crew was up and about, filming the core Acura lineup for their “Movie Night” campaign.
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Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction

October 16, 2011 |

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction and loyalty. Read More

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An Ink Spot? No, it’s a QR Interactive Ad

June 27, 2011 |

Three New York Acura dealers first used the bar code technology in an April 14 full-page ad in The New York Times. The dealers hoped the ads would build sales and, maybe, a local dealer ad association. Read More

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