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News Feed | Tier10lab

Facebook Updates Continue Content Balancing Act

June 2, 2015 |

Facebook has yet again made updates that will have an effect on what type of content users see as a part of their Facebook experience. This time, updates include three new changes to the News Feed algorithm.
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FB Eliminates Organic Reach for Pages. What Now?

March 6, 2015 |

More and more content is being created and shared everyday. On average, there are 1,500 stories that could appear in one person’s Facebook News Feed, increasing competition for stories to gain exposure. Ultimately, Facebook’s new update to reduce the overlay of promotional Page posts in News Feed means that brands that post promotional content without paying for it will see a significant decrease in organic reach.

Moving forward, brands will be forced to focus more on the quality of content with hope that it can survive with its usual organic reach. Or, decide which posts warrant paid promotion.
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Facebook Tightens Reins on Promo Page Posts

February 2, 2015 |

See a change in your News Feed? Starting this year, Facebook tightened its rules regarding promotional posts after an “on-going survey” with users reporting that they “wanted to see more stories from friends and Pages they care about, and less promotional posts.”
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Facebook Cleaning Up ‘Like-baiting,’ Other ‘Spammy’ Posts on Your News Feed

April 10, 2014 |

Facebook announced today that it is making a series of improvements to News Feed aimed at diminishing the number of posts users consider a nuisance or “spammy.” Read More

Facebook News Feed Update Demands New Marketing Strategies from Brands

January 21, 2014 |

Last month, Facebook announced its new initiative to make News Feeds more focused on the news. News Feed algorithms were adjusted to reveal more links to media organizations Read More