Facebook has yet again made updates that will have an effect on what type of content users see as a part of their Facebook experience. This time, updates include three new changes to the News Feed algorithm.
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More and more content is being created and shared everyday. On average, there are 1,500 stories that could appear in one person’s Facebook News Feed, increasing competition for stories to gain exposure. Ultimately, Facebook’s new update to reduce the overlay of promotional Page posts in News Feed means that brands that post promotional content without paying for it will see a significant decrease in organic reach.
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See a change in your News Feed? Starting this year, Facebook tightened its rules regarding promotional posts after an “on-going survey” with users reporting that they “wanted to see more stories from friends and Pages they care about, and less promotional posts.”
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