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NYIAS

Women in Automotive Leadership: Celebrating Women’s History Month

March 31, 2015 |

It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
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1,804 total views, 3 views today

A Look at Tier10’s Coverage of Auto Shows

May 9, 2014 |

As an agency that specializes in automotive, one of the most exciting times of the year for Tier10 is auto show season. Through the years this has become one of the most fruitful times for content creation, not just for current clients but for future clients, as well. Read More

1,395 total views, 1 views today

Throwback Thursday: Whatever Happened to Flying Cars?

March 28, 2013 |

As the Tier10 team covers the 2013 New York Auto Show and we wrap up the auto show season, we thought that we’d use this month’s Throwback Thursday to take a look back Read More

4,184 total views, 2 views today

Tier10 to Cover NYIAS in Real Time on Various Digital Platforms

March 20, 2013 |

Among the most important auto shows in the U.S., such as the Los Angeles International Auto Show and the North American International Auto Show, the New York Auto Show Read More

932 total views, 1 views today

Instagram, Mobile Marketing & The New York Auto Show

April 27, 2012 | | 2 Comments

The fuel behind any social media network is content; and most often, user-generated content. Read More

5,001 total views, 2 views today