Whether you are making your first real foray into the world of digital advertising, or are an old pro at getting a high Click-Through Rate (CTR), this checklist is a helpful reminder of all the components of a great ad when you begin brainstorming your next Pay-Per-Click (PPC) campaign.
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They say necessity is the mother of invention and in the case of the multi-screen world we live in today, the same rule applies to the AdWords Enhanced Campaigns upgrade
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