In Part 1 we looked at the ways brands were featured in the popular “House of Cards” series on Netflix, which does not have commercial breaks and runs on a platform that does not sell ad space. On the other side of the same coin is how the series itself was promoted.
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“Bond. James Bond.” These iconic words have identified the world’s most famous secret agent to a host of villains, exotic women and movie fans for 50 years. Anyone can give you a perfect description of the man who speaks them: tall, debonair, drinking a martini and sitting with a relaxed arrogance behind the wheel of an Aston Martin DB5.
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