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Product Placement

Finding the Blind Spots Part 2: Promoting House of Cards

March 5, 2014 |

In Part 1 we looked at the ways brands were featured in the popular “House of Cards” series on Netflix, which does not have commercial breaks and runs on a platform that does not sell ad space. On the other side of the same coin is how the series itself was promoted. Read More

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Seamless & Subtle: The Art of Automotive Ad Placement

April 12, 2013 | | One Comment

“Bond. James Bond.” These iconic words have identified the world’s most famous secret agent to a host of villains, exotic women and movie fans for 50 years. Anyone can give you a perfect description of the man who speaks them: tall, debonair, drinking a martini and sitting with a relaxed arrogance behind the wheel of an Aston Martin DB5. Read More

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