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Scriptwriting

5 Tips For Writing Kickass Copy: Create Copy That’s Built to Perform For TV

August 15, 2016 |

Image is everything. Agencies go to great lengths for clients to make a good first impression with aesthetic print ads, flashy brochures, and cinematic spots that might make Warner Bros. do a double take. And it’s true, the visual components of any piece is key.

But what about copy? Is it just as important for something to sound as good as it looks?
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