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Search Advertising

Google AdWords: Enhanced Campaigns for an Enhanced World

February 7, 2013 |

They say necessity is the mother of invention and in the case of the multi-screen world we live in today, the same rule applies to the AdWords Enhanced Campaigns upgrade Read More

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Automotive Display Advertising: Driving Cost Efficiencies in Search

July 24, 2012 | | 2 Comments

Utilizing a multi-faceted digital approach is key to running an efficient digital advertising strategy. We all know this to be true, but to what extent can we attribute the efficiency gains of running both Search Advertising and Display Advertising simultaneously? Read More

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