Six-Second Ads | Tier10lab
Image Image Image Image Image Image Image Image Image Image
Scroll to top

Top

Six-Second Ads

Six-Second Survival: Will Broadcast Thrive, or Simply Survive, in an Age of Digital Domination?

December 29, 2017 |

Six seconds.

That’s not a whole lot of time to do much of anything, really. You’ve used it up already reading this article, and if you’re to believe the comScore study on the matter, you’ve probably already determined if you’re going to continue reading in that time. This data has fueled the transition to six-second ads on platforms like YouTube and Facebook, and now television has found itself with some questions: are six-second ads worth pursuing? Will they succeed?

Is it too late? Read More

2,206 total views, 3 views today