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SMA

Instagram Now Open for Advertising

August 4, 2015 |

Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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How Recent SMA Updates Can Benefit Dealers

July 8, 2014 |

In the world of social media, change is constant. As social media sites transition from niche social platforms to public companies, there will be an increased focus on revenue and profitability. One way these sites are trying to monetize is through their ever-developing ad platforms. Read More

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Facebook Advertising: Crucial to Auto Buyer Influence

January 17, 2014 |

Despite being the largest social network in the world and perhaps the most widely recognized website in history, Facebook’s advertising potential has often been questioned. However, the social network has reason to rejoice Read More

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Facebook Unveils New Ad Targeting System

October 11, 2013 |

Beginning this past summer, Facebook has been dramatically retooling the way in which it structures and delivers advertisements to consumers. Read More

1,162 total views, 2 views today

Instagram to Include Advertisements in Your Feed

October 4, 2013 |

In the latest phase of its business model, Instagram announced today that users in the United States will begin to see “occasional ads” in their Instagram feed. Read More

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Facebook Standardizes Image Sizes for Ads

September 11, 2013 |

Over the past several months, Facebook has been slowly rolling out modifications to the way it presents ad content to users, from experimenting with the idea of viewing an ad to access content to dropping their “sponsored storiesRead More

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15 Social Media Stats that Every Advertiser Should Know

July 5, 2013 |

We already know that social media is a vital tool for advertisers, but sometimes we need to see the numbers to truly understand the importance of social media marketing. Read More

1,293 total views, 1 views today

Twitter, Facebook to Battle YouTube as Digital Video Increases in Importance

April 30, 2013 |

Twitter and Facebook host a good portion of their own digital videos, but YouTube is still king on that front and will be for the near future. However, with advertisers looking to spend over Read More

1,336 total views, 1 views today