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Taking Root: Which 2016 Social Media Trends are set to Blossom in 2017?

January 25, 2017 |

We are reaching a phase of rapid progress in the social media and digital marketing space. As our means of receiving content become mobilized and virtual, the way we shop and explore products has completely shifted. We saw the seeds of evolution planted in 2016’s most popular trends and I predict that many will continue to grow and develop in 2017.
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State of the (You)nion: Fall Social Media Updates

November 21, 2016 |

The fall season is full of change. Leaves change their color, pumpkin spice brutally divides a nation, and my social media feeds begin demanding sacrifice. If I went to a pumpkin patch but didn’t post pictures of my trip, is it like I even went? If I think Thanksgiving should get more acknowledgment but don’t rant about it on Twitter, is it like I even care? If I don’t make a big deal about the fall season in general, is it like I even care about anything?

But I digress.

What I do care about is providing you with a roundup of all the changes that are going on with social media over the past couple of weeks, and much like the nature of the fall season, there has been a lot of change going on with the Internet’s big players, starting with…
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Snapchat for Business: Just Say No

October 27, 2016 |

Just like every social media platform that has risen to notoriety, Snapchat’s popularity had inspired a slew of articles championing the app as the new Manifest Destiny of digital marketers.

How about no?
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Are Spectacles the Event Horizon for Wearable Tech?

September 28, 2016 |

A little over a year and a half ago, Google decided that their Glass, the darling of the wearable tech world for a few glorious moments, was going away. It’s easy to dismiss this news as underwhelming, but once upon a time, Google Glass was worth an entire episode of The Simpsons, a 12-page spread in the September issue of Vogue, and was deemed to be one of Time’s Inventions of the Year. What went from being a matter of “if” wearable tech would catch on to “when” fell the way of the Bluetooth headset: useful, but worth neither the price point (in Google’s case) nor the faux paux.

So what makes newly branded Snap Inc.’s Spectacles any different?
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Snapchat Aims to Change Digital Communication

May 14, 2014 |

Since Evan Spiegel, the founder of social photo sharing app Snapchat, went public with his rejection of Facebook’s $3 billion buyout offer, it seems as though his company has never fully left the limelight. Read More

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Smartphone Security Questioned Following Snapchat Hacking

January 3, 2014 |

Since its creation in mid-2011 by two Stanford dropouts, Snapchat has rapidly grown from an unknown startup to a ubiquitous piece of software that seems to appear on everyone’s smartphone these days. Read More

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Instagram Direct: The Downfall of Snapchat?

December 12, 2013 |

Instagram announced a new feature today that puts it in even more direct competition with Snapchat – the appropriately named Instagram Direct. Read More

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Acura Turns to Snapchat for New Ads

August 1, 2013 |

Last week, Acura took advantage of a new advertising format when they used Snapchat to give a preview of their latest NSX Prototype. Read More

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