Social Media Advertising
Instagram Now Open for Advertising
August 4, 2015 | Madeleine CoeInstagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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How Recent SMA Updates Can Benefit Dealers
July 8, 2014 | Jason GalligerIn the world of social media, change is constant. As social media sites transition from niche social platforms to public companies, there will be an increased focus on revenue and profitability. One way these sites are trying to monetize is through their ever-developing ad platforms. Read More
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Facebook Advertising: Crucial to Auto Buyer Influence
January 17, 2014 | Eric HuebnerDespite being the largest social network in the world and perhaps the most widely recognized website in history, Facebook’s advertising potential has often been questioned. However, the social network has reason to rejoice Read More
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Instagram to Include Advertisements in Your Feed
October 4, 2013 | Xavier VillarmarzoIn the latest phase of its business model, Instagram announced today that users in the United States will begin to see “occasional ads” in their Instagram feed. Read More
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15 Social Media Stats that Every Advertiser Should Know
July 5, 2013 | Ally ReisWe already know that social media is a vital tool for advertisers, but sometimes we need to see the numbers to truly understand the importance of social media marketing. Read More
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Twitter, Facebook to Battle YouTube as Digital Video Increases in Importance
April 30, 2013 | Xavier VillarmarzoTwitter and Facebook host a good portion of their own digital videos, but YouTube is still king on that front and will be for the near future. However, with advertisers looking to spend over Read More
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Twitter, Facebook Exploring Different Avenues for Additional Ad Revenue
April 23, 2013 | Xavier VillarmarzoBetween Twitter’s preparations for a possible IPO and Facebook’s changes in anticipation of its updated news feed, it’s not surprising to hear that both social media giants are exploring new options Read More
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