Instagram Now Open for Advertising

Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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5 Tips to Create an Engaging Infographic

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4 Reasons Instagram’s Hyperlapse is Perfect for the Auto Industry

With the release of Hyperlapse from Instagram early this week, advertisers and businesses were quickly coming up with ways to use the platform for promotion. This, obviously, is nothing new as social media continues its growth as an advertising medium. Read More

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A Look Into The Very Viral ‘Ice Bucket Challenge’

A new social media marketing campaign is causing chills across the country. The campaign known as the “Ice Bucket Challenge” seeks to raise awareness of ALS, or Lou Gehrig’s disease. The challenge involves dumping a bucket of ice-cold water on your head, posting it to social media and challenging a friend or making a donation to the ALS foundation. Read More

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Pinterest Transitions Toward Generating Ad Revenue

In the last month, Pinterest has expanded its platform with new marketing tools and service offerings. Read More

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The Future of Social Media Marketing is on Mobile

The landscape of social media is ever-changing. Read More

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Research Shows Email Remains Most Effective Marketing Tool

In the weeks since Twitter’s IPO was first announced, it seems as though every business journal has been frantically analyzing the microblogging site’s profit potential and its merits as a potential investment. Despite the recent furor, this is nothing new. Read More

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Instagram to Include Advertisements in Your Feed

In the latest phase of its business model, Instagram announced today that users in the United States will begin to see “occasional ads” in their Instagram feed. Read More

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