Social Media Marketing

Instagram Now Open for Advertising

August 4, 2015 | Madeleine Coe

Instagram has finally joined the likes of Facebook and Twitter, opening up their advertising API (application programming interface) to partners, enabling marketers to buy into Instagram ads and plan automated digital ad campaigns through the photo-based social network. This is good news for businesses that would benefit from the highly visual medium.
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1,990 total views, 1 views today

5 Tips to Create an Engaging Infographic

September 5, 2014 | Jason Galliger

An infographics is one of the most useful ways to display and communicate information online, as they are easily shareable by nature, and can take complex thoughts and statistics and boil them down into ‘byte-size’ graphics. Read More

3,132 total views, 1 views today

4 Reasons Instagram’s Hyperlapse is Perfect for the Auto Industry

August 29, 2014 | Xavier Villarmarzo

With the release of Hyperlapse from Instagram early this week, advertisers and businesses were quickly coming up with ways to use the platform for promotion. This, obviously, is nothing new as social media continues its growth as an advertising medium. Read More

3,589 total views, 2 views today

A Look Into The Very Viral ‘Ice Bucket Challenge’

August 13, 2014 | Jason Galliger

A new social media marketing campaign is causing chills across the country. The campaign known as the “Ice Bucket Challenge” seeks to raise awareness of ALS, or Lou Gehrig’s disease. The challenge involves dumping a bucket of ice-cold water on your head, posting it to social media and challenging a friend or making a donation to the ALS foundation. Read More

2,566 total views, 3 views today

Pinterest Transitions Toward Generating Ad Revenue

May 20, 2014 | Ally Reis

In the last month, Pinterest has expanded its platform with new marketing tools and service offerings. Read More

2,222 total views, 1 views today

The Future of Social Media Marketing is on Mobile

May 7, 2014 | Ally Reis

The landscape of social media is ever-changing. Read More

3,073 total views, 1 views today

Research Shows Email Remains Most Effective Marketing Tool

October 8, 2013 | Eric Huebner

In the weeks since Twitter’s IPO was first announced, it seems as though every business journal has been frantically analyzing the microblogging site’s profit potential and its merits as a potential investment. Despite the recent furor, this is nothing new. Read More

1,346 total views, 1 views today

Instagram to Include Advertisements in Your Feed

October 4, 2013 | Xavier Villarmarzo

In the latest phase of its business model, Instagram announced today that users in the United States will begin to see “occasional ads” in their Instagram feed. Read More

1,460 total views, 1 views today