Collaboration feels good, doesn’t it? But it can also be good for business. Recently, TOMS® collaborated with Audi to create an Audi-inspired, limited-edition shoe to raise money for the One for One® giving program. These types of cooperative efforts work to create brilliant marketing on so many levels. While a partnership between major brands is something that happens often to produce unique results and takeaways for the consumer, it is also something that can be done on a smaller scale with your dealership and local brands.
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