Amazon is in a no-holds-barred war to grab every bit of attention possible from our lightning-fast content viewing, ADHD-laden society. Its latest acquisition represents another step in their marketing and content strategy.
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On April 2, digital-marketplace juggernaut Amazon debuted Amazon Fire TV, its new digital-television (DTV) system. Designed to compete with other set-top box services like Apple TV, Google Chromecast and Roku, the new service streams video, photos and music, while also functioning as a video game console.
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