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Targeted Advertising

Twitter Losing Users, but Raking in Revenue?

July 31, 2015 |

Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.

So, what is Twitter doing to bring in new users and engage with current users? A big marketing push later this year.
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Social Gaming: The Next Billion Dollar Industry of the Year

September 30, 2011 |

Gaming on social networking sites is a rapidly growing pastime for internet users. Facebook’s “Farmville” and other popular games are becoming significant cash-cows Read More

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