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Throwback Thursday: A Slogan is Forever

August 28, 2014 |

Nothing embodies the idea of commitment like a diamond ring. It’s fitting, then, that De Beers, the largest miner and distributer of diamonds, has stuck with the same advertising campaign for more than 50 years. “A Diamond Is Forever,” after all—and so is a genius slogan. These four small words not only helped save an industry in decline, but also changed the bedrock of American culture. Read More

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Throwback Thursday: The History of Automotive Leasing

July 31, 2014 |

Car buying can be a tough process, especially from a financing perspective. Luckily a variety of options exist for potential consumers. One of the most popular options is leasing. Read More

3,925 total views, 1 views today

Throwback Thursday: Myspace and the Evolution of Social Media

June 26, 2014 |

Take a moment and think back to 2005. For many people, it may seem as though only days have passed since the year ended and revelers in Times Square cheered in 2006. However, upon closer inspection, it becomes clear that the past 9 years have been some of the most formative in recent history. Read More

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Throwback Thursday: Six Great Uses of Music in Car Commercials

May 29, 2014 |

Car commercials are often a dime a dozen, but there have been a few over the years that have stuck in our conscious. One of the reasons why is the music. Read More

2,358 total views, 1 views today

Throwback Thursday: The Evolution of Automobiles in Our Lives

April 24, 2014 |

It’s late February. Rain is pouring from the sky, wind is whipping at my face and I’m on the back of a camel that refuses to do anything but scowl resolutely at my left sneaker. The camel and I are on a dune in the northern African nation of Morocco. Read More

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Throwback Thursday: Detroit, Motor City [PHOTOS]

January 30, 2014 |

Once upon a time, Detroit was known as the “Automotive Capital of the World.” The contributions of one Henry Ford, followed by General Motors and Chrysler Read More

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Throwback Thursday: Volkswagen’s “The Force”

October 31, 2013 |

The Super Bowl is one of the most highly viewed annual programs on Earth. As such, it’s a major target for ad men, with prices starting at a record $4 million Read More

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Throwback Thursday: BMW’s Ultimate Driving Machine

September 26, 2013 |

When searching through the annals of automotive advertisements, you’d be hard pressed to find one more ubiquitous and defining than BMW’s “Ultimate Driving Machine” campaign. Read More

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