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Tier10 Behind-the-Scenes

Behind the Scenes: Movie Night

September 20, 2016 |

12:30 a.m. on a weeknight in New York City is surprisingly quiet — and it’s also primetime for filmmakers.

“There’s about three and a half hours that we know there’s less traffic and not as many people out,” said Scott Rodgers, chief creative officer of Tier10. “That’s about as quiet as New York City gets.”

It was during these brief periods of respite that Tier10’s production crew was up and about, filming the core Acura lineup for their “Movie Night” campaign.
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Behind the Scenes: In NYC With the All-New 2015 TLX

November 24, 2014 |

While filming in Los Angeles, the Tier10 production crew received a call granting long-awaited access to the all-new 2015 Acura TLX. Only problem was the shoot had to be in New York. In three days. And the TLX was only available for 48 hours.
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Tier10 Behind-the-Scenes: Northern Ohio Honda Dealers Association

August 15, 2014 |

As Scott Rodgers, Tier10’s Chief Creative Officer, looked out his hotel room window, he knew that his night of filming in downtown Cleveland would be ruined. The dark clouds rolling over the Main Avenue Bridge would soon bring overnight rains to swell the Cuyahoga River. A film schedule that took weeks of meticulous planning would need to be tightened up on the fly. Read More

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