Toyota

Is VR the Driving Force Behind Automotive Advertising?

November 14, 2016 | Nathan Whipple

Automotive companies have been pushing the inclusion of VR into their sales strategies for the past year, and show no signs of slowing down. The reason? Those dang young people again. So, what are we to make from all of this? Does it mean that the car buying experience of today is no more?

434 total views, no views today

Tier10Lab_FemaleAutoLeaders_700x325_Mar31

Women in Automotive Leadership: Celebrating Women’s History Month

March 31, 2015 | Madeleine Coe

It’s true that automotive still tends to be a male-dominated industry, and there are many women who have also been a key factor to its continued success. According to recent studies, women hold only about 25 percent of automotive jobs, despite the fact that female consumers make up over 44 percent of primary vehicle buyers, and have influence over about 80 percent of car-buying decisions. Additionally, women own only about 3 percent of all dealerships, and women make up a very small percentage of service technicians and body repair workers in the industry.
Read More

2,014 total views, no views today

Tier10Lab_WebBanner_HondaConcept_700x325_Jan09

2015 North American International Auto Show Preview

January 9, 2015 | Tier10

Having already kicked-off the first phase of festivities, the 2015 North American International Auto Show (NAIAS) in Detroit will officially begin on Jan. 12. This year’s show emphasizes luxury and high performance, as well as green technology with world debuts including the 2016 Acura NSX supercar, 2016 Chevrolet Volt and 2016 Nissan Titan.

1,401 total views, no views today

November Sales Report: Chrysler Leads Charge Again

December 3, 2014 | Xavier Villarmarzo

In the month known for Black Friday sales events, the industry overall finished up 5 percent in November compared to the same month in 2013. The percentage growth, which was coupled with a seasonally adjusted annualized rate of 17.2 million, was highlighted by a 20 percent increase for Chrysler Group, marking another month of double-digit growth for the automaker on pace to increase sales by 14 percent in 2014.
Read More

1,328 total views, no views today

Tier10Lab_ThankfulFeatures_700x325_Blue_Nov25

5 Vehicle Features We’re Thankful For

November 26, 2014 | Xavier Villarmarzo

More people will be traveling this Thanksgiving weekend than any other year since 2007, according to AAA. The organization is projecting 46.3 million people will be traveling more than 50 miles this weekend, and 89 percent of those – 41.3 million – will be traveling by car.
Read More

1,378 total views, 1 views today