Thanks to customers looking to “cut the cord” from their cable company, connected TV is growing.
Because connected TV is growing at an exponential rate, there is an increasing need for content. This content includes original and syndicated programming. But, this also includes advertising content designed for this new, sophisticated viewing audience.
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There was once a time before Amazon.com. It’s a strange thought, that the digital marketplace has become so ubiquitous and has permeated so far into the consumer experience that it seems difficult, particularly for those who grew up in the Internet age, to imagine a world without it.
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