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Twitter Ad Revenue

Twitter Losing Users, but Raking in Revenue?

July 31, 2015 |

Despite failing to attract enough new users to meet projected goals, Twitter’s revenue has experienced exponential growth over last year’s earnings with a 61% increase to $502.4 million with a projected (and hopeful) year-end goal of $540 million. The lack of engagement from users doesn’t seem to be inhibiting the ability to monetize their service, as Twitter’s ad revenue accounts for most of the company’s earnings.

So, what is Twitter doing to bring in new users and engage with current users? A big marketing push later this year.
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Twitter, Facebook Exploring Different Avenues for Additional Ad Revenue

April 23, 2013 |

Between Twitter’s preparations for a possible IPO and Facebook’s changes in anticipation of its updated news feed, it’s not surprising to hear that both social media giants are exploring new options Read More

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