Unmanned Aerial Vehicles
The Federal Aviation Administration’s new rules for routine commercial use of drones became effective on Monday, Aug. 29. Outlined in June this year, and formally known as Part 107, the new regulations are intended to reduce risk to other aircrafts as well as people and property on the ground.
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Around 3 a.m. last monday Monday, a small, recreational unmanned aerial vehicle (UAV) – or drone – crashed on the grounds of the White House, turning our attention to concerns of safety and privacy on a much larger scale.
In an interview the day after the crash, President Barack Obama used the incident to call for immediate action, reemphasizing the importance and need for drone regulations to ensure “these things aren’t dangerous and that they’re not violating people’s privacy.”
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As the Chief Creative Officer and one of the founders of an advertising agency, I’m addicted to new technology and pushing our agency not only to adapt quickly, but to be an industry leader. My newfound addiction to video “Drones” is now consuming me from a creative standpoint.
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