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User-Generated Content

Why Did Amazon Buy Twitch?

September 4, 2014 |

Amazon is in a no-holds-barred war to grab every bit of attention possible from our lightning-fast content viewing, ADHD-laden society. Its latest acquisition represents another step in their marketing and content strategy. Read More

3,902 total views, 2 views today

Why Twitter’s Latest Experiment Has Upset Everyone

August 19, 2014 |

In its latest round of experiments with the platform, Twitter has begun filling people’s timelines with tweets that their friends have favorited. The feature, while similar to a retweet, is much more like Facebook’s news feed and its endless stream of user likes. Since being tested, the reaction to the experiment has been mostly negative. Read More

3,903 total views, 2 views today

The Top 3 Auto Brands on Instagram

July 29, 2014 |

Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market. Read More

5,102 total views, 2 views today