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User-Generated Content

Why Did Amazon Buy Twitch?

September 4, 2014 |

Amazon is in a no-holds-barred war to grab every bit of attention possible from our lightning-fast content viewing, ADHD-laden society. Its latest acquisition represents another step in their marketing and content strategy. Read More

4,621 total views, no views today

Why Twitter’s Latest Experiment Has Upset Everyone

August 19, 2014 |

In its latest round of experiments with the platform, Twitter has begun filling people’s timelines with tweets that their friends have favorited. The feature, while similar to a retweet, is much more like Facebook’s news feed and its endless stream of user likes. Since being tested, the reaction to the experiment has been mostly negative. Read More

4,588 total views, no views today

The Top 3 Auto Brands on Instagram

July 29, 2014 |

Luxury automakers on Instagram are beginning to step up their consumer interaction game. While many brands are still using the site to repost showroom photos and auto show videos, a solid handful are engaging with their audience on a unique and significant level. Companies like BMW, Audi, and Mercedes-Benz have figured out the perfect storm of sharing behind-the-scenes details about new models, promoting posts from popular users, and using witty timing in order to capture the Instagram market. Read More

5,878 total views, no views today